Join CI&T as a Salesforce Marketing Cloud (SFMC) Specialist and help deliver marketing campaigns and solutions across email, WhatsApp, and landing pages. You’ll work with teams across locations to support business needs and build effective, personalized customer communications. This role is based in Brazil and requires Portuguese and English proficiency.
Responsibilities
- Develop and launch campaigns, customer journeys, and automations in Salesforce Marketing Cloud
- Build responsive, dynamic email and message templates using AMPscript, HTML, CSS, and SSJS
- Configure and manage Journey Builder, Automation Studio, Email Studio, and Content Builder
- Create audience segments and personalization strategies
- Develop SQL queries and Data Extensions, and support API integrations
- Support triggered communications and lifecycle campaigns
- Monitor deliverability, domain and IP reputation, and campaign performance
- Troubleshoot campaign, automation, and integration issues
- Collaborate with architects, business analysts, and administrators throughout the lifecycle of email, messaging, and segmentation solutions
- Produce communication reports, analyze trends, document processes and recurring issues, and recommend improvements
- Contribute to proof-of-concept projects and innovative solutions
Required qualifications
- Bachelor’s degree in IT, Computer Science, or a related field
- At least 3 years of experience with Salesforce Marketing Cloud
- Strong knowledge of Salesforce Marketing Cloud and email marketing and automation concepts
- Ability to write moderately complex SQL queries
- Familiarity with SFMC modules, including Email Studio, Journey Builder, Mobile Studio, Contact Builder, Automations, SQL, Content Builder, and Advertising Studio audience creation
- Knowledge of HTML, CSS, SSJS, and AMPscript for email development
- Strong experience with communication testing
- Understanding of Salesforce marketing automation best practices
- Ability to work independently and take ownership in a geographically distributed team
- Strong written and verbal communication skills in both English and Portuguese
Preferred qualifications
- Salesforce Marketing Cloud or other Salesforce certifications
- Experience with Mobile SDK
What we hope you’ll bring
You bring care and attention to detail to campaign development, testing, and troubleshooting, along with a collaborative approach to working across teams. You’re comfortable taking ownership, analyzing results, and helping improve marketing communications over time.